The Crazy World of Arthur Brown (GB)
The Crazy World of Arthur Brown is a British psychedelic rock band formed by singer Arthur Brown in 1967.
Their song "Fire" (released in 1968 as a single) sold over one million copies.
Brown was notable for his unique stage persona such as extreme facepaint and burning helmet.
In the late 1960s, the Crazy World of Arthur Brown's popularity was such that the group shared bills with the Who, Jimi Hendrix, the Mothers of Invention, the Doors, the Small Faces, and Joe Cocker, among others.
Following the success of the single "Fire", the press would often refer to Brown as "The God of Hellfire", in reference to the opening shouted line of the song, a moniker that exists to this day.